I had the lead role in this campaign for Puma and Hypebeast, and it was wild from start to finish. A well-known casting director hit me up, and after sending in some riding clips, I landed the spot as the “Wheelie Man.” The whole campaign was built around me—cutting up through the city, hitting my tricks, and making it my own.

Being the face of my first major campaign was unreal, not just for me but for my community, proving that BMX belongs in the mainstream. Filming in the streets came with its challenges—working with the DP(Director of Photography) to get the right angles while making sure we kept it safe with those massive cameras rolling—but we made it happen. This project wasn’t just a campaign; it was a statement, introducing my world to a new audience while collaborating with two brands I’ve always respected.